25th) we knew that people would have a lot of things on their mind so we needed to remind them of the campaing we were running.Ī lot of our friends reached out to their friends and networkds which also helped us a lot and even though not everyone became a backer, we still feel that our fanbase grew just by everybody spreading the word and when you’re about to release a new record that’s exactly what you need. We reached out to a lot of people and since our campaing was running right during the Christmas season (we finished on Dec. Levi – How many people are on your mailing list and how did you use it for your Kickstarter project?įM –We have about 3000 people on our mailing list and around 4500 fans on Facebook but I think we got most of our backers from personal messages. The mask is a signature of our band and every time we play live people want to put it on. Kickstarter mask of the rose plus#We were also surprised that the “FATMAGIC Mask”-reward (this is the mask that Max is wearing all the time and has been with the band since our beginning, plus our promo package) was less popular than we thought it would be. We were surprised that the “Dinner with the Austrians”-reward (basically a dinner with Max and Radina where we cook Austrian food) was so popular. During our campaign we reduced the price for our bigger rewards. Kickstarter mask of the rose download#Levi – I love your rewards, if you had them to do over, what would you change and why? (margin, ease of fulfilling, what was’t popular that you thought would be etc)įM – Our most popular rewards were either a digital download of our album or a physical copy of the album. Other than that, did you see any other big takeaways from this reward analysis? BONUS: Our Interview with FATMAGIC I realize I didn’t count the 3 $35 pledges or the 4 $3 pledges as they didn’t fall into the two categories I was analyzing. Let me know in the comments if I missed anything big. This is quite telling as it shows very clearly where your brainpower needs to be spent when designing your rewards! If FATMAGIC was able to do a house concert, they would probably get two thirds of their pledges from rewards priced over $100. When analyzed this way, we can visualize how important rewards over $100 are. This is the true mark of having a strong personal connection with your fans! The Takeaway It’s pretty clear that they have generous fans who overpledged at an average of $43 per backer. After looking at the graph I’m pleased to say that FATMAGIC didn’t have any suspicious pledges. Luckily, our friends over at (now defunct) provide us with amazing analytics which is great for sniffing out fowl play. Typically when there’s a large amount in unaccounted for pledges, I get suspicious of a band or musician pledging to their own project in order to hit their goal. The total from these four rewards is $3360.
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